If you have an idea for a product, contacting an industrial design company should be your first step. It is unlikely that you have all of the technical expertise to bring the product to market, nor are you capable of handling all of the logistics on your own. Let’s look at how using an industrial design company in the early stages of product development can mean the difference between getting irritated and abandoning the project and forging ahead to the next step.
Strategy and Vision for the Product
You might have some vague notion in your head of what you want the finished product to resemble. Alternatively, you may have a very concrete idea, but you might be uncertain about how to get from the image in your head to the result that’s going to be sitting on a store shelf. That is where contacting an industrial design company and sitting down with their creative team is going to pay off.
The first step is understanding the context of existence for this product. Why are people going to buy it, and what need will it address? What sort of people are going to be purchasing this product?
Clarity of vision is what the creative teams at industrial design companies try and bring to a project. It has negative consequences if you proceed beyond this phase without having an exceptionally clear vision of this product’s purpose and what the physical reality of it is going to be. Once the team understands what they are trying to build and why, then their suggestions are going to be much more valuable to you as the person who originally conceived of the concept. A vision for the product is vital, but just as important is a strategy.
The Strategy Behind the Design
When it comes to strategy for product design, it boils down to an examination of the product’s journey. The team will think about the destination, the store in which the product will ideally appear. They will think about the user experience toward which you are aiming. By having an idea of every step of this product’s journey, it will justify the time and the money that are being spent. Having a goal in mind will allow everyone involved with the project to bring a laser-like focus and intensity.
It is unlikely that a person alone will be able to muster the creative brain power that an entire product design team can. The individuals working in creative development for an industrial design company will have been through this process before, and they know all about working as a team. If you trust them enough to collaborate with them, the odds are much higher that your product will go from a vision, an idea in your head, to making its way into the real world. The first step will likely be the hardest: reaching out and ceding a little of that control.