Product Design Companies Can Help Creators Reach Their Goals

Some inventors have ideas for products, but they still feel like they can handle all of the most critical aspects of design and creation by themselves. It’s true that some particularly gifted individuals can work up a prototype by themselves, but it’s not very common. Most people need help somewhere between conception and the prototype phase, and even for those that don’t, it is almost a given that they will need assistance with mass production and distribution. With that in mind, let’s take a look at the “design thinking” phase of what product design companies do. If you have an idea for a product, you’ll want to pay attention, as it’s likely you’ll need help with one of these stages, if not several of them.

Design Thinking

This is where all product design begins. It is the aspect of the process where innovation comes about, and it is human-centered. It is at this juncture that ideas are thrown out regarding the product in question, such as what it’s going to look like, how big it’s going to be, how it is going to function, and of what materials it is likely to consist.

The Fundamental Need this Product Will Address

The design team will want to ask the following questions: what problem is this product solving, or what purpose is it serving? What do we want to achieve with this product?

Market Research

It will often be necessary to do some research involving the people who are going to be using this product. A point of view will then be pinpointed based on the data gathered. Creative solutions will be suggested to solve the problem that this product is meant to address. This will lead to the building of the prototype, or sometimes a series of prototypes, which are shared with the target demographic. Their feedback allows the design team, and the originator of the concept, to see if they are on the right track.

Sometimes this process can take days, or it might take weeks or months. In some cases it even takes years. Much of this will depend on how complex the problem is that this product is meant to address. Alternatively, the problem might be simple, and it is the creation of the solution (the product, in this case), that is less than easy.  

Testing

The last phase before mass production will be testing. The prototype will be given to a larger sample group of individuals than what was used previously, who could conceivably use it out there in the world. They provide honest reactions and feedback.

Simply stated, going through all of these steps is tough if you’re on your own. The solitary inventor who is solely responsible for the creation of a product is largely a myth. Even getting to the working prototype phase presents serious challenges for someone who is not willing to at least look at product design companies. The reasons for not wanting to do so might be because of a perceived lack of financial resources, or it might be pride. But accepting help from a product design company doesn’t show some lack of creativity or ingenuity.

Product design companies are there to lend a helping hand, and they want to bring a product to market as fervently as the originator of the concept does. You should never be unwilling to contact product design companies for help. They will give you all the credit, and they will do some of the necessary busywork in the meantime.