It is traditionally thought that the reason an inventor will hire an industrial design company is that they wish to get some help with the engineering or the marketing of a product or line of products. This is one of the reasons that alliances between the two take place.
However, the role of the industrial design company has expanded in modern times. That is because what was once an afterthought for both such companies and the creative types who hire them is now much more critical these days. What we are talking about is a product’s usability.
The Part Usability Plays in a Product’s Inception
A product becomes successful one of two ways. It either serves a need that a person knows that they have, or else it persuades that person that they have a need of which they were unaware but that only the product can fill or resolve.
As such, how well a product works is directly linked to how well it’s going to sell. While this might seem self-evident, the reason that some shoddy products once found success and market penetration was probably because word-of-mouth was the only way consumers might have discovered that the product in question was subpar.
However, we live in an age where communication among people worldwide is easier than ever before. Negative feedback is poison for a product and its success, and in modern times, it is possible to find out about a product lightning-fast with a cell phone and a quick trip to Google or Amazon.
Poorly-Designed Products Don’t Sell
People research products more these days before they buy than they ever did previously, and they take what they read into account. If they are looking at a snowblower, for instance, and they see that the reviews for a certain one are horrible, but one that is comparably priced is thought of as excellent, then which one would you think they’re going to choose?
The way this relates to industrial design companies is that such companies often look at more than engineering and marketing now.
While these parts of the process still matter, they make doubly sure to look into the usability of a product before they go to mass production. They look at how natural or logical the product is to use, and they make sure that the right materials went into its design. If a product is frustrating to operate, they make the necessary changes.
The inventions that are likely to fail are the ones where the usability is poor. That is why someone with an idea won’t want to pour all their money into a new invention till they have brought in an industrial design company for testing and consultation. Usability makes so much of a difference, and those who ignore that aspect of the creative process may end up losing a bundle for their negligence.